If an advertisement is printed on a sheet of paper with creative designs to attract people to reach the business, it comes under the banner of print advertising. It can be printed in a newspaper, magazines, booklets, leaflets, flyers, and anything else that is considered as portable printed medium. Anything written in the print media to grab the attention of the specific target audience comes under the purview of print advertising. If print media ads in brochures, print catalogues, flyers, posters and even billboards are creatively done in a funny way, catching the attention of readers will be a lot easier.
Today, most of the companies in India are striving to reach this creative idea of print advertising for their business promotion to stand out among others. It is an effective way to build brand awareness and help to generate revenue. Your business’s print advertisements need to give readers a reason to be interested in your business; they must be clear, succinct, informative, and inviting. Your print Ad has just a split second to attract attention and quickly explain why your product or service has some lasting benefit to those who read about it. A print ad campaign starts with a creative idea but must be brought to life with clever art direction and great visuals.
Though online promotion has grown in popularity, print advertising is still a great way to reach your target audience and boost brand recognition. To reap the benefits, however, you will have to put emphasis on the right kind of print ad design.
Some tips to create effective printing ads are as follows:
- Use the Negative space
The best print ads are ads that strike the perfect balance between negative and positive space. Instead of filling every square millimetre with graphics or content, great print ads always leave part of the advertising space untouched. It’s an approach that exudes confidence in the subject or product, making the print ad all the more clear and interesting.
- Hammer out your headline
In almost all cases, the headline is the most important element of a print ad. The headlines should be clear and concise. Avoid the temptation to become so “creative” that your meaning is lost or obscured. The position of headline is also an important thing to be considered. You need to make sure that the headline dominates the ad so it can be quickly understood. Too often, the headline, which includes the most important information within an ad, is lost in a muddle of too many type fonts, graphics, and other elements.
- Select an image that reinforces the title’s message
Potential customers must be able to identify with the image. A merchant targeting young families, for example, could choose a photo of a child. Why are there lots of ads showing the smiling face of a person looking directly into the eyes of the reader? Because they work well.
- Use an Updated Logo
Every business will have a unique logo representing their organization. Use an updated and visually-appealing logo that is modern, relevant and suitable for any audience or demographic. Having an updated logo is not only a way to stand out as a modern brand, but it is also a way for others to easily remember your brand and what it represents, once they are familiar with your products, services or content.
- Select the right colour scheme
Every graphic designer knows that using a dark font on a lighter backdrop (instead of vice versa) and selecting colours that are both easy on the eye and complement the brand colours is elementary, but there’s also this thing called colour psychology to take into account. Ensuring the colour scheme in your print ad is in sync with your logo/brand colours will help you quickly gain traction with your campaign.
- Mind the format
No matter how small your ad space may be, your design will need a resolution of at least 300 PPI (pixels per inch) if you want to stun your clients with a high-quality print ad. If you’re designing a large-format print ad, vector graphics are an even safer option.
The best print Ad design is relevant, bold and minimalist. Such advertising materials are much more difficult to create than cluttered, overly-ornate designs. Sterling Print House has a very talented and excellent team to create outstanding print ads. If you want to get a quote to print an advertisement for your business then contact us immediately or request a quote online.