Product Packaging is a sensual experience, literally engaging us through sight, touch and sound. Today it is a great way to get extra marketing mileage for your brand. The printing industry has to keep up with the constantly changing demands as issued by its clients because of the wide diversity of packaging that ranges from the plain boxes to the more detailed and collectable ones from the high-end suppliers. The product package printing companies are now using different technologies to ensure that every package is designed and printed with high quality.
Product Package Designing
Packaging for many products has a dual purpose of presenting a pretty package and also being a protective barrier between the product and the world. So designing should be perfect and attractive to increase the marketing level of the product brand. Some of the important things that you have to consider before product package designing are:
Choose the Best Software:
The first step to designing a great package is to use the right software, package designers use applications like Adobe Illustrator, InDesign, or Inkscape.
Create a Die Line:
A die line is a flat template for the package. This is usually put together by the packaging designer in a vector program, like Illustrator, using simple lines and shapes. The die line should indicate where the packaging template should be cut and where it should be perforated.
Look for Contrast:
It’s important that package designs be very visible. When creating packaging that you want to have stood out on the top shelf from across the room employ colour contrast to make the most important elements pop. You can use intensity contrast with very bright colours or lightness and darkness contrast, either, or both work well.
Use the Template Provided:
Make sure to use the template provided by the clients after their approval. Try to get your design within the template pre-approved early with the printer, if you can, even if you continue to work on it.
A package design can appear fairly basic without the addition of some kind of illustrative element. Illustrative elements are also an opportunity to develop a brand story and tell us more about a product visually.
Product Package Printing
Package printing becomes an integral part of the printing process for companies all over the globe seeking to garner attention or give their brand a refresh, turning it into a rapidly growing industry of its own. The 3 main types of package printing are:
Lithography or Litho or Offset:
In Offset printing, images from the computer are transferred onto a plate cylinder or blank cylinder via a laser beam which burns the image onto the surface. In offset printing, the key process is the attraction and repulsion of water – the template is covered with the substance that attracts oily paint and repulses water. The area which should remain free from the overprint is covered with substances that repulse paint and attract water.
Flexography or Flexo:
Flexography is a process that produces printing from a flexible relief plate. This process allows for printing on almost any material such as plastic, metallic films, cellophane, and paper. It is particularly good for printing vast areas of solid colour, especially on food packages because it incorporates food-safe inks. The reason flexo printing for packaging is so widely used is due to the advancements in the process, which has lead to this high definition, low cost, flexible printed packaging. The process uses photopolymer printing plates, digital technology, fast ink-washout, laser etching, and requires a highly skilled operator. The results are stunning, reproducing photo-quality colour values.
Digital Printing is one of the fastest-growing segments in the creative and corporate world today, in part due to its versatility, precision, usability and relatively low cost; giving both large and small businesses the utilities they need to package their product effectively. While its initial cost rises above traditional printing techniques, its accuracy and performance mean that companies can save money overall, as well as time and labour. One of the digital printing’s main advantages over lithographic and flexo is that it does not require plates.
If you would like to discuss the package printing for your products, please give us a call at 0484-2800406. As a leading product package printing press in South India, we can design any type of packaging specifically for your brand and product.