A poster is a visual presentation of information and should be designed as such – do not simply reproduce your written paper in poster format. It should be understandable to the reader/ viewer without verbal comment. They’re creative, bold and groovy and can provoke so many emotions too. Some posters get you excited and pumped up such as music or event posters. Then others are full of information. The key is finding the right balance with headline, copy, images and logos.
Knowing your audience, products, services, and goals is the first bit of important information in a poster. Then think about the reactions, emotions and mood that will lead to colours, fonts and graphics that complement the information.
1. Make it easy to read from a distance: The top priority of a poster is generally to expose someone to an event. Key information should be easy to read from a distance to help draw people to the poster and create a hierarchy in the text.
2. Consider the Size and Location: The location where the poster is to be placed is an important thing to consider. This factors in several ways, including the size of the poster, visual clutter around the poster and will the people who see it appreciate your call to action? Knowing where the design will live can help you make choices about how to create it. Not only is visual contrast important within your design, it is an important external factor as well. Think of it this way: If your poster is going to hang on a green wall, you probably want to use a contrasting colour scheme so the design does not blend into the environment.
3. Content: Determine how large your poster will be and allocate some space for the content to be displayed on the poster. Understand the goal of the poster and create a short title so that you can convey the audience much better and grab their attention. Include almost all important details inside the poster so that it will be clear to the audiences.
4. Use effective Visual Images: If used in the correct way, graphics and visual images can greatly enhance your poster, increasing both understanding and interest. However, ensure that all graphics are relevant to your work, and linked by references e.g. figures numbers in the text.
5. Style and Colour: Keep it simple, clear and concise. Obviously, the poster needs to be eye-catching and attractive, but filling up your poster space with excess clutter can be distracting for the viewer. The font size should be large enough to be visible from at least a metre away. Maintain a consistent style throughout. Using colours is the useful way to attract the audience. Choose the perfect colour combination for the poster. Try to avoid bright, noisy or clashing colours.
6. Focus On Typography: Poster design is one of those places where you can really go crazy with beautiful typography. Some of the best posters are made with type and colour, with no images or illustrations. Keep the same typography principles in mind that you would with any other project – this is not the time to use 10 fonts in one location. But do experiment with bolder, wider, bigger typefaces that you might feel comfortable with otherwise. Set the tone for the project with these type options. Use type that conveys an appropriate mood for the event. You might find this challenging at first, but it can be a quite invigorating exercise.
1. Work in CMYK Rather than RGB: if you’re producing your own poster designs with the intention of taking these to a poster printing shop then make sure you’re working in a CMYK colour space rather than RGB.
2. Converting to CMYK: Don’t forget to convert your designs to CMYK format, it is supported world-widely; failing will lead you a blurred image in the poster. Although, the RDG colour space has a greater array of colours than CMYK
3. Set the right resolution: When resolutions are too low the end results can be a blurred and pixilated poster. So print the files with high resolution.
4. Set the Right Size for Poster Printing: Popular poster printing sizes are A2 (594mm x 4200mm), A3 (420mm x 297mm) and A4 (297mm x 210mm)
5. How to Supply Your Files: Supply your print files in the PDF format (print resolution at 300ppi) or tiffs with no compression at the same dpi. You can send jpegs if they’re high resolutions enough.
If you are looking to print posters, you have probably come across the term “litho printing”. But what is litho printing exactly? A variety of mass-produced printed materials including posters, newspapers, and books. To sum it up, litho printing involves a set of ‘plates’ that press the image (your design) to the paper. This form of printing provides immediacy in poster printing. If you are going for a large print run, the litho printing process offers a higher quality print and finish than digital printing options.
When it comes to your poster printing you have two choices. Will you choose digital or litho printing? The choice depends mostly on your budget and how soon you need the work. Inkjet/ laser digital printers are the cheaper options and good for smaller print runs. If you want to go with the highest quality prints, and if you have a large print run, litho printing is the best solution.
Our poster print products are already optimized for excellent quality at an incredibly competitive price. Bulk posters are perfect when you’re on a tight budget. At Sterling Print House, we provide effective customized poster design and print solution for your business marketing. Contact us immediately to get a quote.